In the News

Four New Flavored Vodkas Added To Country Club Line

Nashville, TN (July 18, 2007) – Lipman Brothers announced this week the launch of four new flavored vodkas to its long-standing Country Club brand.

Country Club vodka, consistently ranked in the top ten of the best selling distilled spirit brands in the Middle Tennessee market, is now available in Green Apple, Orange, Black Cherry and Citrus Lemon flavors. The concept and packaging for the Country Club Flavors opens the brand to expanded demographics, with a primary focus on women and the LDA-30 age group. The bottle labels and new ad campaign reflect the target audience with colorful packaging and eye-catching graphics.

The new Country Club Flavors will compete in the popular price category with Popov and Gordon’s vodkas. They offer an affordable alternative to the higher priced imports. The launch of
the four new flavors is consistent with the brand’s growth since the introduction of Country Club
(Classic) Vodka in the mid 1950s. Current offerings in the Middle Tennessee market include:
Country Club classic vodka, green apple vodka, orange vodka, black cherry vodka, citrus
lemon vodka, gin, bourbon, rum and tequila.

The Country Club brands are distributed by Lipman Brothers, located at 411 Great Circle Drive
in Nashville, TN. Established in 1939, Lipman is the oldest distributor of wine and spirits in
Middle Tennessee. Partnered with the R.S. Lipman Company, a distributor of beer, Riedel
Stemware and cigars, Lipman is the leading name in Tennessee’s beverage alcohol distribution
market. The company services restaurant and retail accounts and serves as an educational resource
for both trade and consumer markets.

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